Here are some of the biggest search engine optimization (SEO) trends in 2017:

  1. Artificial Intelligence (AI)

AI got a big boost towards the end of 2016. That was from combining machine learning with search algorithms.  The goal was to make the two technologies smarter. It is believed that Google’s “RankBrain” idea will increase search’s intelligence and only provide users with relevant info from its search engine. So to battle AI’s use in search webmasters as well as website owners must now focus on adding a one-of-a-kind voice in their particular niche.

The chance of using “black hat” SEOP tricks in order to confuse the system will become much less effective during this year. As a result, your content should use taglines in 2017. Your company should also focus on posting quality information and publishing dense articles.

  1. Personal Branding

It’s now difficult to create a niche in the web’s crowded space. That has resulted in Google focusing on platforms promoting their brands using creative methods. One of the methods involves using branded URLs to create a perspective for your particular business.

  1. Accelerated Mobile Pages (AMP)

Google’s SEO strategy during the past year has been based on more responsive pages in order to boost bounce rates. One of the top solutions the company has decided to use is the integration of AMP. These are open-source protocols that low pages to load quickly on mobile browsers.

AMP has become a big hit in SEO since it allows consumers to load pages instantly at a lower data rate. When loading content the average webpage uses 8x more data than AMP. It’s expected that this trend will develop more during 2017. It’s one worth considering as it provides pages that are more responsive. This will improve theuser experience.

  1. User experience optimization

The term “Web 3.0” is becoming a standard for all platforms that are reliant on the Internet. The most important factor has become user experience. Websites are now focusing on platforms that are more user-friendly. In addition, search engines are making changes as well.

Google and Bing have boosted the need for improvements in user experience. They’ve done that by combining the experiences in order to help websites to rank higher. It’s important for webmasters to exploit this situation.

For the past few years or so search engines have liked websites that we well-designed and convince people to spend more time viewing their contents. This highlights the need to boost user experience and make user access to your site’s platform easier.

You can achieve this goal by designing landing pages that are more user-friendly, integrating infographics in blog posts and make your site’s navigation process simpler. These are important steps in order to get the best results.

  1. Use short branded links

An important KPI that search engines consider when they rank web pages is something called “iteration.” In the world of SEO this means the more content is read/shared on the Internet, and the more unique/credible the info is. It’s better to use short branded links to get more shares.



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